A smiling man with glasses, pointing to his T-shirt that says 'I'm a wine artist' and features a colorful abstract face, outdoors with teepees and trees in the background.

I’m a Wine Artist

I live wine, and I see it in a different light.

Just as an artist uses a canvas, watercolours, and a brush to express emotions, I use wine to express who I am: my values, my creativity, and my feelings.

But most importantly, I use it to build long-lasting connections and relationships with people.

“That’s the beauty of wine, it's just a magnet for good people.”

Read my Full Story

Wine can teach us, and we can learn from it.

Wine is a brilliant communication tool beyond and outside the liquid in the glass.

It’s a testament of the relationship between humans and nature. It is a cultural expression. It showcases the immense work, dedication and the many decisions taken by the humans behind its creation. It tells the story of a place in a moment in time and over the years. It’s a protagonist of history. It highlights change and evolution.

A man wearing glasses and an apron is giving a presentation or speech inside a tent to four seated adults, during a wine tasting or demonstration event.

Experience & Qualifications

Two children sitting on the grass with their dad and looking at a vineyard with green vines and a cloudy sky.

My Wine Manifesto

Be lovable. Be approachable. Be unique. Be memorable. Make HISTORY. Be sweet. Be dry. Sometimes bitter or astringent, but always OPEN and always KIND. Be imperfect. Be firm. Show your VALUE. Express yourself. Teach something TO someone.

Learn something FROM EVERYONE. Share the juice of your life. Be WHITE or be DARK, but be social, and propagate your good kind. Make followers. Make fans. Build a community but be calm. AGE GRACEFULLY. Improve with time. Be simple. Be complex. Be WISE. Show all your layers, all the time.

Have balance. Have intensity. Have fun. Grow in the cold, but always smile at the sun. Be influenced by the sea or by a river. Be from a mountain or from a valley, but be YOURSELF and be ALIVE. Move often. Change often.

Evolve always. BE WINE!

Man with glasses tasting wine at a wine tasting event, wearing a beige apron and white t-shirt, smiling man in blue jacket and black shirt, table with glasses and wine bottles, in a tent.
A man wearing glasses, a white shirt, and an apron tasting red wine in a wine tasting event while a man in a teal jacket observes and smiles in the background.
People sitting at a table inside a large tent at an outdoor event, with one person standing, wearing an apron and glasses, smiling.

“Juan is a unique wine educator that blends a depth of knowledge of wine, the wine industry and wine tasting with a gift for explaining some very complex technical aspects of wine into easy to understand learning’s. Juan’s teaching style is relaxed and professional with an ability to connect with wine novices, wine enthusiasts and wine nerds alike.”

—James Kasprzyk, Uncorked Wine Adventures